Pointers:
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Coca-Cola India joins Ratha Yatra 2025 in Puri from June 27 to July 5.
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Special Kinley packaging celebrates Odisha’s rich cultural heritage.
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Affordable beverage packs ensure accessibility for all attendees.
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Local vendors gain an economic boost via hydration carts and activations.
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‘Used PET Bottle-Free’ initiative tackles plastic waste with 200 bins.
Coca-Cola India gears up to enhance the grandeur of Ratha Yatra 2025, unfolding in Puri, Odisha, from June 27 to July 5. Following its impactful presence at Maha Kumbh earlier this year, the brand brings its diverse lineup—Coca-Cola, Thums Up, Sprite, Fanta, Maaza, Limca, Limca Glucocharge, Charged, and Kinley—to energize the festival. The company promises wide availability, vibrant brand activations, and deep cultural ties. Visitors will enjoy iconic out-of-home displays along temple routes, beaches, and markets. Vinay Nair, Vice President of Franchise Operations, states, “We aim to keep attendees refreshed while honoring Odisha’s traditions.” This move blends festivity with refreshment.
Cultural Celebration Shines with Special Kinley Edition
To honor Ratha Yatra’s spirit, Coca-Cola India launches a special edition Kinley packaged water featuring Odisha’s vibrant traditions. This collectible packaging serves as a keepsake, reflecting regional pride and cultural depth. The initiative extends accessibility with affordable pack options, ensuring every attendee enjoys a cool drink. This step highlights the brand’s commitment to blending commerce with culture. Locals and tourists alike can cherish these bottles as mementos. The effort builds on Coca-Cola’s legacy of supporting India’s festivals, making it a memorable part of the yatra. Experts praise this fusion of heritage and innovation. It strengthens community bonds during the celebration.
To honor Ratha Yatra’s spirit, Coca-Cola India launches a special edition Kinley packaged water featuring Odisha’s vibrant traditions. This collectible packaging serves as a keepsake, reflecting regional pride and cultural depth. The initiative extends accessibility with affordable pack options, ensuring every attendee enjoys a cool drink. This step highlights the brand’s commitment to blending commerce with culture. Locals and tourists alike can cherish these bottles as mementos. The effort builds on Coca-Cola’s legacy of supporting India’s festivals, making it a memorable part of the yatra. Experts praise this fusion of heritage and innovation. It strengthens community bonds during the celebration.
Economic Empowerment Fuels Local Vendors’ Success
Coca-Cola India empowers local vendors by deploying hydration carts along the yatra route. These carts create jobs for micro-entrepreneurs, offering chilled beverages to pilgrims. Activations at high-traffic locations, such as transit hubs and highway exits, boost retail opportunities. The company’s focus on economic growth aligns with its inclusive vision. Vendors report increased sales, thanks to strategic cooler wall displays. This initiative not only refreshes attendees but also uplifts local economies. Building on past successes, Coca-Cola ensures that every vendor benefits. The approach showcases corporate responsibility, turning a cultural event into an economic upliftment platform. Community leaders applaud this sustainable model.
Coca-Cola India empowers local vendors by deploying hydration carts along the yatra route. These carts create jobs for micro-entrepreneurs, offering chilled beverages to pilgrims. Activations at high-traffic locations, such as transit hubs and highway exits, boost retail opportunities. The company’s focus on economic growth aligns with its inclusive vision. Vendors report increased sales, thanks to strategic cooler wall displays. This initiative not only refreshes attendees but also uplifts local economies. Building on past successes, Coca-Cola ensures that every vendor benefits. The approach showcases corporate responsibility, turning a cultural event into an economic upliftment platform. Community leaders applaud this sustainable model.
‘Used PET Bottle-Free’ Drive Tackles Plastic Waste
Coca-Cola India, with Anandana and Hindustan Coca-Cola Beverages, partners with Puri Municipality and Y4D Foundation for the ‘Used PET Bottle-Free Ratha Yatra 2025’ campaign. This initiative, under the Maidan Saaf program, deploys 200 PET collection bins and 180 trained volunteers. Beach cleanups, plog runs, and awareness drives aim to curb plastic litter. The effort significantly reduces waste, promoting a cleaner festival. District Administration supports this eco-friendly move. Vinay Nair adds, “We inspire collective action on recycling.” This green initiative enhances the yatra’s environmental impact. Locals appreciate the cleaner streets, making the event both festive and sustainable.
Coca-Cola India, with Anandana and Hindustan Coca-Cola Beverages, partners with Puri Municipality and Y4D Foundation for the ‘Used PET Bottle-Free Ratha Yatra 2025’ campaign. This initiative, under the Maidan Saaf program, deploys 200 PET collection bins and 180 trained volunteers. Beach cleanups, plog runs, and awareness drives aim to curb plastic litter. The effort significantly reduces waste, promoting a cleaner festival. District Administration supports this eco-friendly move. Vinay Nair adds, “We inspire collective action on recycling.” This green initiative enhances the yatra’s environmental impact. Locals appreciate the cleaner streets, making the event both festive and sustainable.
