Samsung, the leading consumer electronics brand in India, has broadened its well-known digital lending program, Samsung Finance+, to make purchasing its range of Bespoke AI Appliances easier for consumers. Created by the Samsung R&D Institutes in Bangalore and Delhi, Samsung Finance+ offers an entirely digital and stress-free financing process, with loan approvals granted in as little as 15 minutes.
This program is designed to deliver a smooth, rapid, and paperless financing solution, making Samsung’s latest AI-driven appliances, such as refrigerators, washing machines, and air conditioners, more accessible to customers across India.
Samsung Finance+ aims to promote financial inclusion by enabling consumers to access easy credit with minimal paperwork and swift loan approvals. The loans are provided in collaboration with DMI Finance, a top financial institution specializing in digital lending solutions, ensuring a fast and seamless experience for users.
“Samsung is dedicated to making advanced technology available to consumers throughout India, and Samsung Finance+ reflects our commitment to that goal. By integrating digital innovation with a seamless and hassle-free financing process, we are simplifying access to credit and advancing financial inclusion, allowing consumers to easily enhance their lifestyles with our Bespoke AI Appliances, including refrigerators, washing machines, and air conditioners,” said Ghufran Alam, Vice President of Digital Appliances at Samsung India.
Consumers can apply for a loan through Samsung Finance+ either on samsung.com or at retail stores in just a few straightforward steps. At retail outlets, customers must submit their e-documents for Know Your Customer (KYC) verification at the Samsung Finance+ desk. Once the verification and credit scoring processes are completed, the loan is approved in as little as 15 minutes.The program also offers flexible EMI options tailored to meet diverse consumer needs, ensuring a smooth process that allows customers to purchase their desired Samsung appliances quickly and without financial burden.
